With over 20 years of experience in graphic design, branding, and visual communication, I create strategic and impactful design solutions that help organizations communicate effectively and build meaningful connections with their audiences.
Throughout my career, I have collaborated with NGOs, educational institutions, and corporate organizations, delivering creative solutions that combine strong visual aesthetics with clear communication. As an Art Director and Senior Graphic Designer, I manage projects from concept development through final production, ensuring every design aligns with the client's objectives and brand values.
My portfolio includes brand identity systems, logo design, corporate identity, packaging, publications, annual reports, educational kits, infographics, dashboards, and both print and digital media.
I have had the privilege of working with respected organizations including Ana Aqra Association, UNHCR, Oxfam International, Jordan River Foundation, and King Faisal Foundation, producing design work that supports education, humanitarian initiatives, and organizational growth.
Beyond design, I bring strong leadership, project management, and creative direction skills. I enjoy collaborating with multidisciplinary teams, mentoring designers, managing production processes, and delivering high-quality projects on time and within budget.
I believe that successful design is more than visual appeal it is about solving problems, telling compelling stories, and creating experiences that leave a lasting impact.

Roula Sayegh